Microblogging is a media platform for the rise in recent years, it is developing at a rapid gesture. Today, microblogging has become the development trend of the times, and microblogging have had a profound impact on traditional media, this influence various aspects.Pragmatic communication, microblogging microblogging and news policies to deal with and teach the analysis and traditional media, the microblogging profound impact on traditional media, microblogging, traditional media is both an opportunity and a challenge. However, as long as the traditional media to grasp the opportunity to meet the challenges, we will be able to achieve a win-win.
Key words: Microblogging; traditional mediamedia; platform